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WEB
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MAKING WEB-FRIENDLY PDF DOCUMENTS

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The purpose of this document is to help MCPS users:
- Set the Preferences in Acrobat Distiller to optimize
PDFs for Screen View
- Create a PDF from a Word document
- Link to a PDF document from a web page.
Users of this tutorial are webmasters who need to
convert Office formatted documents to PDF for web
viewing. You must have the full version of Adobe
Acrobat installed
on your workstation to use this process. The following
graphics were prepared using the full version of
Adobe Acrobat which includes Acrobat Distiller 5.0.
This section will show you how to check and/or adjust
the settings on your workstation to be able to create
PDFs that are web-friendly. PDFs need to load quickly
on the web and be backwards compatible to at least
Acrobat 4.0 (and 3.0 if possible.) This document
addresses only those workstations with the “full” version
of Acrobat 5.0 installed which includes Acrobat Distiller.
Preferences need to be set only once per workstation.
- From the programs menu open the Acrobat Distiller
application. You will see the following window on
your screen.

- In the window by Job Options,
select Screen from
the drop-down box.
- With the Screen option selected,
go to the menu bar Settings, pull
down the menu and select Job Options...
- Select the General tab. Make
sure your settings match those shown below. The important
settings are the Compatibility,
check for Optimize for Fast Web View,
and Resolution: 600 dpi.
- Once these changes are entered in your dialog window,
click OK. If you are asked to save
your settings, save as screen.joboptions in
the Settings folder.
- You are done with this task. Exit the Acrobat Distiller
program.
In order to create a PDF for use on the web, we want
to start with the original electronic document open.
Often this is available to as a Microsoft Office document.
For this example, I’ll use a Word document, but
this also works with other types of Office documents.
- If the workstation has the “full” version
of Acrobat installed, you can “print” from
Word to Acrobat Distiller.
- We do this just as we would “print” to
a local printer, but we select the printer “Acrobat
Distiller” from the printer options. See the
illustration below.
- Optionally, some newer versions of Word (Office)
have an icon to create a PDF. This makes it even
easier.
- The Acrobat Distiller application takes the document
output and re-formats it as an Adobe Acrobat document.
- You will be asked to give the newly created document
a name and save it in the .pdf format. Distiller
will assign the document a default name derived from
the Word document name with the .pdf suffix appended.
- You may choose to accept the default name or rename
it to one of your choosing. As for any filename used
on the web, it is recommended that you use no embedded
spaces or punctuation in the filename. You can use
hyphen (-) or underscore ( _ ) if needed for readability.
Good: readinglist.pdf Bad: My
Favorite Books.pdf or Grade #2 reading.pdf
- When the re-formatting is complete, the Adobe Acrobat
application will launch with the new document open.
- To improve users' ability to search for the document
on the web, I suggest you add Document Properties – Summary… which
becomes meta-data for the document on the web.
This option is under the File submenu.
- The Document Summary dialog box
looks like the following illustration. Be sure to
fill in at least the Title and Keywords.
Keywords should be separated by a comma. When finished,
click on the OK button to close
the dialog window.
- Now save the PDF again so the document includes
the summary you’ve just added.
Note: The size of the PDF will greatly
increase as images are added even when the individual
images have been optimized for the web. (When formatted
for PDF, the images are considered as part of the whole
document. Smaller is better for the web as it is the
determining factor for download speeds. No dial-up user
will wait for a 1.5MB PDF to download. To create a smaller
sized PDF for web viewing, use a minimal number of inserted
pictures.
- PDFs are uploaded to the server using an FTP client
in the same way as any other file. Because they are
documents, not web pages, for organization purposes,
you may want to keep PDFs together in
a folder called pdf or docs to
separate them from the graphics and web page files.
- Links to PDFs are made in the same way as links
to another web page. When browsers are configured
to open PDFs in the browser window, a link to a PDF
document launches the Adobe Acrobat Reader plug-in.
As a courtesy to users with low bandwidth (dial-up
users) it is good to let them know that this link
will go to a PDF document, and give the size of the
document. This gives them an opt-out before you’ve
locked up their browser. An example of this is shown
below.
If you’re interested, the HTML code for the
link looks like this:
<a href=”/departments/publishingservices/PDF/strategicplanannualreport.pdf”
Annual
Report on Our Call to Action:<br> Strategic Plan
for the Montgomery County Public Schools</a> (5400K
PDF)
Note: The advantages of using the
PDF format over a Word format for posting documents
on the web are:
- The PDF formatting is fixed and you know exactly
how the viewer will see it.
- If you don’t want it changed, the PDF format
is harder to edit than a word processing document.
- The PDF is a web standard for displaying documents
and is universally available via free plug-in
to all web users. If the user has a different version
of Word or Office than the creator of the document,
a Word document may lose some of its formatting.
- Alternatively, if you want to provide “shells” that
the user is expected to modify and customize, it
is more appropriate to use a Word document or an
interactive PDF form rather than the PDF format.
Contact the Web Services Team at webmaster@mcpsmd.org
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