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OFFICE OF HUMAN RESOURCES AND DEVELOPMENT → CLASSIFICATION → COMMUNICATIONS SPECIALIST, SOCIAL MEDIA MARKETING
Sorted by job title: A - C | D - H | I - Q | R - Z
EXAMPLES OF DUTIES AND RESPONSIBILITIES:
(The duties listed are typical examples of the work performed by this job classification. This is not an exhaustive statement of duties, responsibilities or requirements and does not limit the assignment of additional related duties for the position. Not all duties assigned are included, nor are all duties listed performed in every office or every day.)Collaborates with the leadership to develop and implement a broad social media strategy for Montgomery County Public Schools, employing the use of multiple social media tools to share information and engage the community.Uses online tools, including social media analytics, to evaluate the effectiveness of social media and other communications efforts.Provides clear, concise written content for both electronic and printed media, adhering to production and editorial calendars and maintaining editorial standards of quality and accuracy.Regularly updates MCPSs social media presence in accordance with the Department of Communications identified goals and social media strategy.Works with MCPS leadership to provide social media training and support to district leadership and other staff.Contributes content, both written and visual, to MCPS internal and external publications and the MCPS website.Uses content management system to update web pages, including the integration of social media into website content.Collaborates with MCPS offices on projects, such as community engagement events and annual report.Provides schools and offices with communications support, including coverage of events and initiatives, as well as emergency and crisis communications, as needed.Provides assistance and support to news media and the public under the direction of leadership, as needed.Understands and applies principles of performance evaluation and professional growth standards for employees.Performs related duties consistent with the scope and intent of this position.
This description may be changed at any time.