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Communications Specialist, Digital Content Specialist

OFFICIAL TITLE: Commnctn Spec/Web Producer CODE: 5505 SQ/OQ: Optimal Qualified
WORKING TITLE: Communications Specialist, Digital Content Specialist GRADE: 21 MONTHS: 12
SUMMARY DESCRIPTION OF CLASSIFICATION: Under direction of the Director of Public Information and Web Services, plans, organizes, and implements communications strategies, with an emphasis on digital media platforms, but also including print and video. Work includes writing, editing, reviewing, and modifying content; scriptwriting and interviewing for video productions; assisting in determining news coverage; maintaining web pages. Applies creative and artistic judgment and skill in preparing communication materials. Supports in the development of both internal- and external-facing publications.
KNOWLEDGE, SKILLS, AND ABILITIES: Thorough knowledge of organizational communications, and public relations as related to the administration and operation of schools, school systems, or large government entities; the implementation of public policy; and the involvement of employees, parents, students, community and civic leaders, and the general public in the educational enterprise. Demonstrated ability to handle complicated communication issues, involving multiple audiences, critical deadlines, and intricate logistical planning; deep understanding of social media tools and how to measure the effectiveness of social media strategies; strong ability to write clearly and concisely about complex topics including curriculum, assessment, budget, construction, legal issues, regulations, and public policies, often under pressure; ability to interact with principals, departmental staff, community groups, parents, and elected officials working collegially with others, and effectively conduct large and small group meetings. Familiarity with web communications, content management systems and emergency communications technologies and trends. Excellent interpersonal skills a must. Knowledge of the seven core competencies of the Supporting Services Professional Growth System (SSPGS).
EDUCATION, TRAINING, AND EXPERIENCE: Bachelors degree required. Masters degree preferred. College course work in English, communications, journalism or related field, Minimum of five years experience writing, editing, and using social media tools for a large organization or media outlet.. Experience using a wide variety of social media tools, photo and video editing software, and web content management and design resources. Demonstrated experience writing about educational topics in news and features; experience with computer-based word processing, preferably Microsoft Word or other Windows-based programs. Other combinations of applicable education, training, and experience, which provide the knowledge, abilities, and skills necessary to perform effectively in the position, may be considered.
PHYSICAL DEMANDS: (Special requirements such as lifting heavy objects and frequent climbing.) As required by the duties and responsibilities of the job.
SPECIAL REQUIREMENTS: (Frequent overtime or night work required, etc.) Occasional evening and weekend events.


(The duties listed are typical examples of the work performed by this job classification. This is not an exhaustive statement of duties, responsibilities or requirements and does not limit the assignment of additional related duties for the position. Not all duties assigned are included, nor are all duties listed performed in every office or every day.)

Collaborates with the leadership, to develop and implement a broad social media strategy for Montgomery County Public Schools, employing the use of multiple social media tools to share information and engage the community.

Uses online tools to evaluate the effectiveness of social media and other communications efforts.

Provides clear, concise written content for both electronic and printed media, adhering to production and editorial calendars and maintaining editorial standards of quality and accuracy.

Regularly updates MCPSs social media presence, in accordance with Office of Communications Strategic Plan and social media strategy.

Works with MCPS leadership to provide social media training and support to district leadership and other staff.

Contributes contents both written and visuals to MCPS internal and external publications and the MCPS website.

Uses content management system to update webpages, including the integration of social media into website content.

Collaborates with MCPS offices on projects, such as community engagement events and annual report,.

Provides schools and offices with communications support, including coverage of events and initiatives, as well as emergency communications, as needed.

Provides assistance and support to news media and the public under direction of leadership, as needed.

Understands and applies principles of performance evaluation and professional growth standards for employees.

Performs related duties consistent with the scope and intent of this position.

Class Established: 7/2005
Date(s) Revised: 7/2015, 7/2016
Last Reviewed:

This description may be changed at any time.

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